CASE STUDY DIGITAL

Telenor 'Clash Royale' Tournament

What

Telenor is constantly improving the quality of its network and high speed of data transfer. Also, in order to involve new target group in network - gamers, Telenor decided to provide free data usage for some of the most popular games "Clash of Clans" and "Clash Royale".

WOW

A buzz about the new service was created in cooperation with well-known YouTube stars in the region, and then we have organized the "Telenor Arena" Tournament "Clash Royale". After a month of epic fights, the top 64 players had a chance to fight for the title of the best player and win valuable prizes. The setting for the event was made to resemble Clash Royale and tournament was streamed on internet in real time. The agency organized the whole digital event - complete technical support, coordination, Facebook live streaming, registration of participants, costumes. Great example of synergy between Live, Digital and Retail.