CASE STUDY LIVE

Whisky Fair

What

Number of consumers of whisky is not very big in Serbia, although it is one of the most popular drinks in the world. We wanted to promote the culture of whisky consuming, attract audience whisky distributors can address to and provide events with lot’s of fun and good vibes. The first Whisky Fair started in 2016.


After our first and successful Whisky Fair, we wanted to tell our story once again on a more higher level. The second edition of Whisky Fair was held in the autumn of 2017, where in two-day period we have created numerous workshops backed up with fun, engaging content and food that contains whisky in order to provide whisky consumers highly interesting activities in which they could enjoy while they were drinking they favorite glass of whisky. Since Fair attendance overcame our all expectations it has inspired us to continue to move the borders of designing events of such kind in Serbia.

WOW

Agency developed the whole concept of the event for two years - scenography, activities, workshops and other content. In 2016, perfect theme for our Whisky story were the twenties in USA, years which best reflects an era of glamour and bring people into a period when the whisky was consumed in large quantities regardless of the prohibition. Stands were divided by countries and regions that are leading in quality and production of whisky - Scotland, North America and Ireland. There were over 60 whisky variations on the fair that the visitors were able to taste. Beard cutting, billiard, black jack, single malt workshop and many other activities made this event to be unforgettable experience

In 2017, visitors could experience all the way from the exhibition of old timers, virtual reality experience, over our unique barber shop, sharing your polaroid experience up to diverse musical program . Besides that we distributed numerous entry tickets for this event, each visitor who bought the ticket also got a unique Whisky Fair glass and a coupon for tasting. The diversity of brands and types of whisky was on a highest level, resting assure that everyone will be satisfied on the event finding its favorite whisky.

100

TYPES OF WHISKY

OVER 2,500

VISITORS

60+

BRANDS OF WHISKY

OVER 14,000

TASTINGS IN TWO YEAR

Gallery

 mpg beograd btl marketing whisky fair sajam viskija 8
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 mpg beograd btl marketing whisky fair sajam viskija 2
 mpg beograd btl marketing whisky fair sajam viskija 1
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 mpg beograd btl marketing whisky fair sajam viskija 9
 mpg beograd btl marketing whisky fair sajam viskija 3
 mpg beograd btl marketing whisky fair sajam viskija 7
Quote

#whiskyfair#mpginspiredmoments

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