CASE STUDY DIGITAL
Telenor HBO GO service promotion - 'Game of Thrones'
The new service within Telenor network - HBO GO online movie streaming platform was introduced and it should be promoted through social networks. The agency task was to provide interesting content which will create awareness and interest on social networks and achieve viral effect. Walkers were already there in the basement of their office building.
Video which we recorded during camera work was posted on Telenor Facebook page in order to increase awareness of new offer.
HBO channel offers wide range of movies and TV shows, but the most popular is definitely ,,Game of Thrones’’, so we decided to create hidden camera with White Walkers and to „introduce“ them to Telenor’s employees. The employees got an instruction to go to the basement of the building and that’s where we have surprised them. We have produced special scenography of ice area, costumes, masks and special effects. Final video of this activity was posted on Telenor Facebook page and it created the buzz we have all wanted.