CASE STUDY LIVE
Aqua Viva Marathon
The Belgrade marathon is the largest and most massive sport event in Serbia and since 2003 based on the decision of the Belgrade City Assembly became an event of special importance for Belgrade. Our job was to take advantage of the massiveness of this event to promote Aqua Viva water brands through powerful visibility and attractive marketing activations while educating the participants of the race about the significance of the hydration of the organism and the benefits of Aqua Viva brands.
From two different aspects we have successfully managed to make this event in the spirit of Aqua Viva. Through different kind of brandings such as tents, banners, huge Aqua Viva balls, stands and canvas throughout the whole race we have ensured the visibility of Aqua Viva. Numerous engaging marketing activities such as sampling, warm ups, Aqua Viva Pleasure Race, massages and stretching, Orcavue 360˚ and mirror booth activations made the marathon to stand form the last ones, making it one of the most successful and visited marathons.