CASE STUDY DIGITAL

Opel PSC Auto Lead Ad Digital Campaign

What

PSC Auto Belgrade is member of the German AVAG Group which has over 180 sales and service centers in Germany, Austria, Poland, Hungary, Slovenia, Croatia and Serbia having Opel as their first brand, and thus representing one of the biggest authorized Opel dealers for the Serbian market. The agency task was in creation, design and implementation of digital lead campaign for just used Opel Corsa automobiles consisting of development of campaign slogan, key visual and digital solution (format, copy, design & paid advertising) for the generation of qualified leads.

WOW

Our solution for the campaign emphasized the benefits of barely used automobiles with substantially lower prices while highlighting the human connection of keeping Opel Corsa for the right buyer. Key visual further teased the potential lead to enter into the lead form which was designed to differentiate between the cold and hot leads by different lead questions. Paid advertising consisted of usage of both core and custom created audiences - custom and lookalike audiences - who were created on the basis of people who had already engaged with the brand on social media. For just twenty days, campaign generated great success with generation of a number of qualified leads for the business who was immediately available for download and contact.