CASE STUDY DIGITAL

Jägermeister #56timeswhen Digital Campaign

What

Jägermeister is popular herbal liqueur from Germany made of a secret blend of 56 herbs, fruits, and spices. For famous “master of the hunt” inspiring brand we have created and implemented digital campaign celebrating its unique recipe and connecting it with the occasions which are closely connected to brand values.

WOW

Our solution for the connection of brand values and specific Jägermeister recipe was in #56timeswhen digital campaign which creatively educated the relevant target group on the brand unique aspects and connected the brand values with numerous occasions in which the product is consumed. Campaign was organised on the Jägermeister Serbia Facebook and Instagram profiles with creative formats and paid advertising and with paid collaboration on 4 lifestyle-connected Jägermeister influencers who produced original content, who received specially written scenarios for their profiles and placement of campaign official hashtag. In three month long digital campaign #56timeswhen generated great results both on official and influencer profiles, resulting in higher brand recognition and education of target group.